Tariffs. Protectionism. Trade wars. In the current political climate, particularly highlighted by the recent tariff debates dominating headlines in the US, it may feel like globalisation is under threat. But now, more than ever, it’s crucial for ventures to think beyond borders.

DARE Venture Group is proud to announce its official launch, introducing a fresh, forward-thinking approach to marketing and business strategy. Led by seasoned global marketing strategist Kane Daniel Ricca, DARE Venture Group combines deep behavioural insights with cutting-edge marketing innovation to help businesses in the Consumer Technology and Hospitality industries unlock their full potential.

As we move towards 2025, it’s easy to get caught up in the next big innovation or technological breakthrough. However, amidst the rapid advancements, some fundamental aspects of consumer behaviour and expectations will remain constant. Here are five things that won’t change, no matter how advanced our world becomes.