Lead with Curiosity
Follow with Data
Drive with Heart

Gerald Zaltman, Harvard Business School professor, and author of ‘How Customers Think’

“90% of purchasing decisions are driven by subconscious behaviour.”

McKinsey & Company, in their report on behavioural marketing strategies and digital transformation

“Companies using behavioural insights see a 25-40% increase in conversion rates.”

Boston Consulting Group report on personalisation and its impact on sales growth

“50% of a brand’s sales increase can be attributed to behavioural targeting:”

Accenture’s Interactive Pulse Survey on personalisation and consumer expectations

“73% of consumers expect brands to understand their needs and behaviours”

Salesforce’s State of the Connected Customer report

“77% of consumers are more likely to engage with marketing tailored to their behaviours”

HUMAN

CONSUMER

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USER

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CUSTOMER

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GUEST

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PROSPECT

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CLIENT

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PATIENT

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VISITOR

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CONSUMER ◯ USER ◯ CUSTOMER ◯ GUEST ◯ PROSPECT ◯ CLIENT ◯ PATIENT ◯ VISITOR ◯

01 DARE VENTURE GROUP

We use behavioural science to deeply understand the people behind every interaction with a brand. We apply this understanding across campaigns, branding, marketing strategies, and consumer experience to ensure everything we do is informed by authentic human insights.

→ Our Thesis

Scope

  • ◯ Consumer Behaviour Analysis
    ◯ Psychographic Profiling
    ◯ Ethnographic Research
    ◯ Focus Groups & Interviews
    ◯ Social Listening & Analysis
    ◯ Trendspotting
    ◯ Market Segmentation
    ◯ Product-Market Fit Studies
    ◯ Competitive Landscape Research

    Who are your customers? What do they care about? Where do they spend their money and time? We leverage social science and behavioural insight to identify genuine product-market fit, crafting target markets based on deep demographic, ethnographic and psychographic analysis.

  • ◯ Brand Strategy
    ◯ Brand Positioning
    ◯ Brand Identity
    ◯ Graphic Design
    ◯ Motion Graphics
    ◯ Web Design
    ◯ UI & UX Design
    ◯ Photography
    ◯ Videography

    We craft identities that resonate through storytelling and design that reflect both the values of the brand and the deeper motivations of its audience. Our goal is to create immersive connected experiences that form meaningful, lasting impressions.

  • ◯ Social Media
    ◯ Out-of-Home
    ◯ Email and SMS
    ◯ Events and Activations
    ◯ SEO - Search Engine Optimisation
    ◯ ASO - App Store Optimisation
    ◯ SEM - Search Engine Marketing

    By understanding motivations, we craft marketing strategies far beyond traditional tactics. We develop campaigns that deeply engage audiences, drive decisions, and achieve results that matter, across all channels. No more 'the more you spend, the higher conversion'. We focus on capturing the right attention.

  • ◯ Market Opportunity Analysis
    ◯ Scalability Strategy
    ◯ Financial Modeling & Projections
    ◯ Capital Raising
    ◯ Growth Hacking
    ◯ Partnership Development
    ◯ Operational Optimisation
    ◯ Mergers & Acquisitions

    We leverage strategic insight through data to identify growth opportunities and overcome common business challenges. Our work focuses on scaling ventures with sustainable, long-term growth potential, guiding investments and building businesses positioned to thrive.

  • ◯ Workshopping Ideas
    ◯ Navigating Stakeholder Dynamics
    ◯ Managing Creative Tension
    ◯ Facilitating Cross-Team Collaboration
    ◯ Balancing Risk and Reward
    ◯ Development & Coaching

    Innovation often happens in the spaces that can’t always be measured. We thrive where data and instinct intersect, collaborating with you to explore uncharted paths, manage complexity, and create bold solutions that push expectations. Challenge us.

You’re in good company

02 SECTOR INTEREST

CONSUMER TECHNOLOGY

As one of the most diverse and fastest-growing sectors globally, consumer technology companies are resetting consumer expectations and disrupting industries. We help businesses navigate this rapid change and uncover growth opportunities by investing in and servicing the following verticals:

◯ Health and Wellness Tech
◯ Smart Homes and Cities
◯ Mobile and Connectivity Solutions
◯ Gaming and Immersive Entertainment
◯ FinTech
◯ Social Commerce
◯ Digital Platforms

03 SECTOR INTEREST

HOSPITALITY and LEISURE

As expectations for unique and tailored experiences grow, the hospitality and leisure sector is undergoing a profound transformation. DARE partners with businesses to capitalise on this evolution, providing the strategic insight required to stay ahead in a competitive market. From reimagining guest experiences to embracing operational innovation, our deep understanding of market trends enables us to guide businesses toward sustained success. Working across:

◯ Food and Beverage
◯ Accommodation
◯ Membership Organisations
◯ Travel and Tourism
◯ Aviation
◯ Conferences and Exhibitions

Do you dare?